Rumor Has It: The Row Margaux Might Be Discontinued—Is 2024’s Hottest Bag Fading Out?

Is 2024's most-wanted bag on the outs?

Fueled by the Quiet Luxury movement, The Row Margaux soared in popularity throughout 2023, reaching its peak in 2024. With its timeless silhouette and effortless slouch, many hailed it as the next Birkin.

A go-to for style icons like Jennifer Lawrence, Rosie Huntington-Whiteley, and Jennifer Garner, the Margaux became one of the most coveted bags of the year—selling out everywhere and commanding high prices on the resale market.

Its spacious design sparked countless dupes and reignited interest in bowler-style carryalls. But just as it reached icon status, rumors suggest its reign may be coming to an abrupt end.

Adiós, amigo.

Is The Row Margaux Disappearing? Say It Ain’t So!

Rumors are swirling that The Row has halted production of its beloved Margaux bag. While there’s no official confirmation, the brand’s discreet nature makes this move unsurprising—especially given the bag’s massive popularity.

Unlike mainstream luxury houses, The Row thrives on exclusivity. Discontinuing a sought-after piece might seem counterintuitive, but it aligns with the brand’s understated ethos.

If you’ve been eyeing a Margaux, now is the time to act. With inventory dwindling and demand shifting to resale, prices are only set to climb.